Schuco
The Schuco company was founded back in 1912 in the old town of Nuremberg, Germany. The innovative designs soon found many customers in pre-war Germany and when the wind-up model of the legendary Mercedes Silver Arrow was produced, the production surpassed 8000 pcs a day, pretty amazing considering it was the 1920's. Gradually, post war, the company ventured into diecast models with the introduction of the legendary Piccolo range while still upholding its backbone of wind-up tintoys. and in 1962 the company sold its 100.000.000st. toy. However, the fall came as fast as the rise: the years 1966-67 saw a dramatic fall in sales and the tintoy production had to be given up. The attempt to change to plastic and diecast came too late. The end of the tintoy era was also the end of Schuco as the company went out of business in 1976.
The name, however, was kept alive and after a short merger with Gama, the facilities were merged with Trix which belonged to the same family of owners. In 1996 the company was separated again and new life was blown into it, just amazes me then that this proud Germanic phoenix includes a Hongwell manufactured Landrover in its catalogue.
"Schuco" Junior Line 1:72 Srs III 109" (See Hongwell)