Majorette

Majorette is a French toy manufacturer founded in 1961 by Emile Véron which mostly produces small die-cast cars, particularly in 1:64 scale, it is of note that they were the first french company to produce miniture scale models of vehicles, predominantly those of french manufacture.

In 1982 Majorette USA was established in Miami, USA thereby significantly extending their potential market. By the 1970's, they had established a reputation of making detailed, heavy cars of good quality, and incorporating features like opening doors and hoods, translucent plastic parts, and a characteristic suspension system however as the 1980's approached the design was redirected to emphasize the toy appeal of the cars, the models lost some realism but sold in far greater numbers.

Financial troubles followed, which had a major detrimental effect in the quality of the miniatures, after bankrupcy and a takeover, production was relocated to Thailand, no longer could Majorette no longer boast "Made in France" but the quality suffered again & despite some improvements in recent years they're still pretty much cheap blister pack models.

Majorette 1:60 No. 266

Back to Little Landrovers